About SWING Golf

SWING (South West Ireland Golf CLG) was founded in 1986 by Denis Brosnan CEO at the time of Kerry Group, the premier golf clubs in the region, the Irish Tourist Board, and Shannon Development. Starting out as a marketing company to promote the premier clubs in the South West of Ireland to a world golf audience, SWING has grown to be the largest and most renowned golf vacation handling agency in Ireland bringing Golfers to the finest Irish golf clubs for over 30 years.

SWING Golf’s strengths lie in its experienced, knowledgeable staff of Irish golf holiday experts, the backing of the above organisations and it’s owner golf clubs which host some of the finest links and parkland golf courses in the world.

SWING represents the following Irish golf courses and clubs and can arrange your vacation, tours and tee times along with all your other golf holiday needs:


Adare Golf Club LogoBallybunion-LogoCork-LogoDingle-Golf-Links-LogoDooks-LogoDromoland-Castle-LogoKillarney-LogoLahinch-LogoOld-Head-LogoRing-Of-Kerry-LogoTralee Golf Club LogoWatervills-Links-Logo Trump-Doonbeg-Logo

Swing Golf Ireland operates a highly professional ground handling and tee-time reservation service where golfers can avail of a range of services including friendly advice and planning, tee time reservations and the organising of complete golf vacations and golfing package. SWING strive to ensure our visiting golfers have a lifetime experience in this beautifully scenic region of Ireland. SWING Golf’s operations cover golf in all of Ireland and not just the South West of Ireland and services individuals, large groups and corporate as well as tour operators. SWING’s popularity is recognised by many operators worldwide who also use its services. Its markets are worldwide and include UK, Europe, USA, Canada and Australia. . The company’s success is based on being able to offer a world-class golf destination in an idyllic setting and its renowned quality of customer service.


The company is headed up by Chief Executive Brendan Keogh a business graduate of University College Cork who is with the company 21 years. A fanatical sportsman and 6 handicap golfer, his passion for golf (Irish golf in particular) grew out of his caddying days at Killarney Golf & Fishing Club. He takes over from the recently retired Paddy O Looney who spent 26 years with SWING and was better known as “Ireland’s Golf Ambassador”. Other team members are Eileen O Sullivan (Office Manager)  Michelle Corridon (Reservations) and  Tommy Pierce (Account Executive) who between them have 30 years experience taking care of visitors needs.

The South West Region today is still the most popular destination in the world with its combination of top-class courses, excellent accommodations, restaurants, ‘pubs’ and the friendliest people known to mankind. A golf vacation to the South West of Ireland not only offers a wonderful golf experience but an emotional and spiritual journey, which will remain with you for the rest of your life.