SWING (South West Ireland Golf CLG) was founded in 1986 by Denis Brosnan CEO at the time of Kerry Group, the premier golf clubs in the region, the Irish Tourist Board, and Shannon Development. Starting out as a marketing company to promote the premier clubs in the South West of Ireland to a world golf audience, SWING has grown to be the largest and most renowned golf vacation handling agency in Ireland bringing Golfers to the finest Irish golf clubs for over 30 years.

SWING Golf’s strengths lie in its experienced, knowledgeable staff of Irish golf holiday experts, the backing of the above organisations and its owner golf clubs which host some of the finest links and parkland golf courses in the world.

SWING represents the following Irish golf courses and clubs and can arrange your vacation, tours and tee times along with all your other golf holiday needs:


Adare Golf Club LogoBallybunion-LogoCork-LogoDingle-Golf-Links-LogoDooks-LogoDromoland-Castle-LogoKillarney-LogoLahinch-LogoOld-Head-LogoTralee Golf Club LogoWatervills-Links-Logo Trump-Doonbeg-Logo

Swing Golf Ireland operates a highly professional ground handling and tee-time reservation service where golfers can avail of a range of services including friendly advice and planning, tee time reservations and the organising of complete golf vacations and golfing packages. SWING strive to ensure our visiting golfers have a lifetime experience in this beautifully scenic region of Ireland. SWING Golf’s operations cover golf in all of Ireland and not just the South West of Ireland and services individuals, large groups and corporate as well as tour operators. SWING’s popularity is recognised by many operators worldwide who also use its services. Its markets are worldwide and include UK, Europe, USA, Canada and Australia. The company’s success is based on offering a highly reputable and professional service and represents a world-class golf destination in an idyllic setting. Our Customers are our salespeople and we go by the mantra of “you are only as good as your last tour”

The company is headed up by Chief Executive Brendan Keogh an honours business graduate of University College Cork who brings a wealth of experience to the role as in his 27th year with the company. A fanatical sportsman and 6 handicap golfer, his passion for golf (Irish golf in particular) grew out of his caddying days at Killarney Golf & Fishing Club. He took over from the previous manager Paddy O Looney RIP who sadly passed away on December 8th 2017 after a prolonged illness. Paddy was better known as “Ireland’s First Golf Ambassador” and many of our clients still speak fondly of him. Other team members are Eileen O Sullivan (Office Manager)  and Tommy Pierce (Account and Operations Executive) who between them have over 40 years of experience taking care of visitors needs.

The South West Region today is still the most popular golf destination in the world with its ease of access being serviced directly by 3 international airports, namely Shannon, Cork and Kerry and only a 2 1/2 hrs drive from Dublin. Its combination of top-class courses, excellent accommodations ranging from self catering to luxury 5 star properties, restaurants, ‘pubs’, music, nightclubs and the friendliest people known to mankind. A golf vacation to the South West of Ireland not only offers a wonderful golf experience but an emotional and spiritual journey, which will remain with you for the rest of your life. Let us be your guiding hand on your magical journey and you wont be disappointed.